Digital Marketing & Analytics Specialist
triOS College
Responsibilities
Job Title: Digital Marketing & Analytics Specialist
Company: triOS College
Location: This position is primarily located at the Campus Support Center in Mississauga with a hybrid work model
Hours: Monday-Friday 8:00am – 5:00pm
Start Date: April 1, 2024
About Us:
triOS College is Canadian owned Registered Private Career College in Ontario. We strive to be the very best at what we do, both in the eyes of our students and coworkers. It is the dedication of our employees that has resulted in being recognized as one of Canada’s Best Managed Companies for 13 consecutive years. Our college was founded on familial values, and these have been retained for the last 31 years.
At triOS, we're not just looking for employees; we're seeking passionate individuals who want to join our mission to work collaboratively towards our common goal of preparing job-ready graduates. We're a dynamic, innovative, and fast-growing organization that thrives on pushing the boundaries of what's possible. If you're ready to be part of something big and exciting, this is the place for you!
The Opportunity:
As part of the marketing team the Digital Marketing & Analytics Specialist is primarily responsible for analytics and reporting for the team.
Additionally, the role will contribute to digital marketing to support the growth of the company. Proficiency in Google Ads, Advertising on Google Display Network, Facebook and Instagram, LinkedIn Google Analytics, social media, web development, reporting, SQL, and Microsoft Excel is a must.
What you’ll be doing:
- Develop reports to analyze complex data sets using SQL queries and MS Excel to support business requirements of internal departments.
- Provide input and recommendations on business processes from the data analysis.
- Manage online campaign budgets, monthly estimations and schedules.
- Manage analysis, site analytics, metrics and campaign reporting.
- Compile and analyze data and metrics and present formal recommendations.
- Manage month-end lead reconciliation reporting to vendors.
- Plan, develop and execute a wide variety of digital marketing tactics and campaigns, including online advertising, website strategy and design, social media, and Google Ads across all digital platforms.
- Lead ongoing management of internal digital marketing lead generation campaigns.
- Manage relationships with 3rd Party Digital lead generation vendors.
- Develop digital display campaigns including Google Display Network, Facebook, Instagram, LinkedIn, Digital Audio, and YouTube.
- Test various creative, messaging, and tactics to optimize results…CTR, Conversions, CPL.
- Enhance and optimize page conversions across various programs and different websites.
- Other duties as assigned.
What you bring to the position:
- Bachelor’s Degree or diploma in Marketing, Digital Marketing, or related field.
- Three (3) years of experience in digital marketing and analytics.
- Experience with Google Ads, LinkedIn Ads and Facebook Advertising (certifications strongly preferred).
- Keyword research and experience estimating campaign size and budget.
- Knowledge of SEO and SEO research tools such as SEMrush, Ahrefs, Google Search Console, Screaming Frog and Goggle Trends.
- Advanced SQL reporting and VBA skills.
- Very strong in Microsoft Excel and excellent analytical skills.
- Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
- Must be able to work under deadline pressure and manage multiple projects.
- Strong management skills, excellent oral and written communication skills.
Why You Should Join Us:
Exciting Challenges: You'll be at the forefront of digital marketing innovation, tackling exciting challenges that will keep you engaged and motivated.
Growth Opportunities: We believe in investing in our talent. You'll have access to continuous learning and development opportunities to advance your career.
Collaborative Team: You'll be working alongside a group of passionate, like-minded professionals who are as excited about their work as you are.
Rewards and Benefits: Competitive salary, generous benefits package, group RRSP match and more!
How to Apply:
If you're ready to embark on this thrilling journey with us, please apply directly through the "Apply" button on our website or the job posting platform.
Additionally, please note that a MANDATORY assessment is part of our application process. Your participation in the assessment is a crucial step in our selection process, allowing us to better understand your qualifications and fit for the role.
We are committed to building an intentionally inclusive environment that engages, supports, and empowers diversity and belonging in the workplace and communities we serve.
We are proud to be an equal opportunity employer and welcome applications from candidates regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability, or age.
Applicants with disabilities may notify us of any reasonable accommodations needed to support your participation in the recruitment process.
We thank all applicants for their interest, however, only those selected for an interview will be contacted.